Midland Computers

Why it’s important to update your website

We all know the internet and technology evolves, and this is also true about your website. It’s never been so important to not fall into the habit of ‘build it and forget it’.

At Midland Computers we can ensure that doesn’t happen. Here are our 5 top tips for keeping your website relevant and getting the most out of your website.

• Continue to reach your audience…

Updating your site with fresh relevant content can ensure you are retaining the interest of visitors – both new and old. Good quality new content will organically help maintain your current status and drive more traffic to your site, which could generate new business!

• Get noticed…

New dynamic content and imagery draws attention to your company’s shop window – your website. Something eye catching and professional is likely to entice people to visit your site. Why not include some bespoke graphic design or an animation?

• Drive more traffic…

Search engines love new content, and the more often you can update your site – the more chance there is of it boosting your rankings in the search engines. This also works in reverse, if there are no new updates the search engines stop checking and your ranking may drop.

• Security…

Keeping your site on the latest platform and compatible with the latest versions of the main browsers will increase the chances of new customers accessing your site. You can also give yourself the best opportunity of remaining secure by applying the latest bug fixes and patches to your relevant website framework. Hackers often access sites through outdated software, so stay one step ahead to fend them off!

• Evolve…

Do you move forward by standing still? New features, updating your news page, writing a new blog, and enabling links to your Twitter and Facebook feeds will all help you remain up-to-date and keep visitors coming back. Recent changes have seen websites accessed from a whole host of different devices; from smart phones to PCs – Why not reach them all with a website that is responsive (this makes it viewable no matter what the screen size).

For more top tips or perhaps a discussion about how we can help with your website contact Midland Computers today.