Midland Computers

logo design & branding

Branding

In today's increasingly competitive markets creating an effective brand gives you 'the edge'. But what exactly does "branding" mean? In simple terms, your brand tells people what they can expect from your products and services, and it differentiates what you offer from that of your competitors.

Your brand comes from who you are, who you want to be and how people perceive you.

It should be uniformly used throughout your business cards, emails, website, invoices, packaging and all other promotional materials.

Brand Equity

By being consistent, branding leads to strong brand equity. This means that added value is brought to your company's products or services - making it easier to sell your products or services.

It may be that you want a brand for your whole company - or that you have a new product or service that you wish to launch. We can offer a one stop shop for brand development that can start from fresh or from where you are now - and include your online and offline presences.

Refresh Your Brand

You have a brand, your customers know it and like it.

Sometimes a refresh can help, a makeover to reboot and re-invigorate your image. Give yourself an edge; maybe your existing brand or logo doesn't work in all mediums? Does it work on the web, a t-shirt, a business card or a van?

By talking to us about a brand refresh we will give you our honest opinion, and put your brand into the context of today!

We will also help you build "brand equity" through the use of consistent branding in all media.

Logo Design

When Midland Computers design a logo for you, you get:

1. Consultation time with one of our experienced account managers
2. A series of original designs to choose from
3. A finished logo supplied as a hi-res JPEG and EPS file
4. Complete ownership rights of the finished logo

Is your logo transferable between all the relevant media you use? Some things that look great on the web can look very different when transferred to a different medium, such as a t-shirt, poster or letterhead. What about the practicalities of trying to get something printed, in the right amount of colours, and at the right price?

Our team work with you to ensure that the branding or logo looks good in any format - producing different versions if required to ensure you look good - wherever you appear.

Please contact us on 01952 588688 or email sales@midlandcomputers.com for more information on our branding and marketing services.