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SEO

Search Engine Optimisation

Once you have a Web site it is important for it to achieve its goals and provide a return for your investment. Usually these goals are to raise brand awareness, increase sales or to gain access to new markets; the key factor to all of these is getting people to visit the site. This is where search engine optimisation can help.

Midland Web Design's search engine optimisation services use Google recommended practices, helping to ensure that your Web site ranks highly on all of the major search engines. We begin the optimisation by conducting key-phrase research, investigating what your customers are actually searching for, and then use these results to start optimising your content. To keep you involved and informed we prepare quarterly reports on the effects of the optimisation, whilst also making recommendations on how to proceed for the next quarter.

Our SEO Foundation package is a reliable, cost-effective and transparent way to get started with search engine optimisation.

For more information on our search engine optimisation services please call us now, or request a call back using the form to your right.

E-mail marketing campaigns

E-mail marketing campaigns are an easy and cost effective way of keeping your customers up-to-date with your latest products and services. They are also less costly and more environmentally friendly than traditional forms of mass marketing, such as leaflets and brochures.

Create and send

Our campaign management system lets you create and send campaigns in minutes, using e-mail templates customised to your branding. If you feel your campaign needs a little more creative flare, we also offer a bespoke one-off e-mail design service.

Manage campaigns

Creating a new subscription list is easy and once done, subscriptions, message bounces and unsubscriptions are all handled automatically; leaving you nothing to do except to concentrate on getting your content just right.

Track and report

Our system provides advanced analytics and reporting tools including:

  • Interactive charts
  • Read and click tracking
  • Conversion tracking
  • Measure ROI
  • Google Analytics integration
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